Privacy policy
Privacy Policy
This Privacy Policy explains how Jan Click Flooring Wholesale Ltd, trading as The Artificial Grass Company Nationwide (“we”, “our”, “us”), collects, uses, stores and protects your personal information when you visit our website, create an account, place an order or otherwise interact with us.
We are committed to protecting your privacy and handling your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable UK data protection laws.
By using our website, you acknowledge that you have read and understood this Privacy Policy.
1. Data Controller
The data controller responsible for your personal information is:
Jan Click Flooring Wholesale Ltd
Trading as The Artificial Grass Company Nationwide
Unit 17/18 Owen Road Industrial Estate
Willenhall
West Midlands
WV13 2PY
Email:
sales@theartificialgrass.co.uk
2. Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
Information You Provide
When placing an order or contacting us, we may collect:
• Full name
• Billing address
• Delivery address
• Email address
• Telephone number
• Company name (where applicable)
• Order details
• Payment information (payments are securely processed by our payment providers and we do not store full card details)
• Any correspondence you send to us
Information Collected Automatically
When you visit our website we may automatically collect:
• IP address
• Browser type
• Device information
• Operating system
• Time zone
• Website usage information
• Pages viewed
• Referring websites
• Search terms
• Cookies and similar technologies
This information helps us improve our website, detect fraud and better understand how visitors use our services.
3. Cookies
Our website uses cookies and similar technologies.
Cookies help us:
• remember your preferences;
• improve website performance;
• measure website traffic;
• detect fraudulent activity; and
• provide relevant advertising where you have consented.
For further information, please see our separate Cookie Policy.
You can also control cookies through your browser settings.
4. How We Use Your Information
We use your personal information to:
• process and fulfil orders;
• arrange delivery;
• provide invoices and receipts;
• communicate regarding your order;
• verify your identity where necessary;
• prevent fraud;
• detect suspicious transactions;
• comply with legal obligations;
• respond to enquiries;
• improve our website;
• improve customer service;
• analyse website performance;
• administer customer accounts;
• maintain business records;
• resolve complaints;
• enforce our Terms & Conditions;
• protect our legal rights.
Where you have given your consent, we may also send marketing communications about products, promotions or services.
You may unsubscribe from marketing communications at any time.
5. Lawful Bases for Processing
Under UK GDPR we process personal information using one or more of the following lawful bases:
Performance of a Contract
To process orders, deliver goods, manage payments and provide customer support.
Legal Obligation
To comply with tax, accounting, fraud prevention and other legal requirements.
Legitimate Interests
To improve our services, prevent fraud, protect our business and ensure website security.
Consent
Where required, for example when sending marketing emails or placing non-essential cookies on your device.
You may withdraw your consent at any time where processing relies on consent.
6. Identity Verification
To protect our customers and reduce fraudulent transactions, we may request proof of identity before dispatch or delivery where we reasonably believe additional verification is necessary.
This may include:
• high-value purchases;
• differences between billing and delivery addresses;
• suspected fraudulent activity;
• payment verification;
• unusual ordering behaviour; or
• other legitimate fraud prevention reasons.
Accepted identification may include:
• UK Driving Licence;
• UK Passport; or
• another government-issued photo identification.
The name shown on the identification must match the name used when placing the order.
Where identification is requested but not provided, we may delay dispatch or delivery until verification has been completed.
If identity cannot reasonably be verified, we reserve the right to cancel the order and issue any applicable refund in accordance with our Terms & Conditions and applicable consumer law.
Copies of identification will only be used for identity verification and fraud prevention purposes.
Where copies are retained, they will only be accessible by authorised personnel, stored securely and deleted once no longer required unless a longer retention period is required by law.
Identification documents will never be used for marketing purposes.
7. Payment Information
Payments made through our website are processed securely using trusted third-party payment providers.
We do not store your full debit or credit card details on our systems.
Payment providers process your information in accordance with their own privacy policies and security standards.
8. Fraud Prevention
We take fraud prevention seriously.
We may use your information to:
• verify customer identity;
• assess transaction risk;
• prevent fraudulent orders;
• detect suspicious activity;
• protect customers from unauthorised transactions; and
• comply with legal obligations relating to fraud prevention.
Where appropriate, information may be shared with payment providers, fraud prevention agencies or law enforcement authorities where required by law.
9. Sharing Your Information
We may share your personal information with trusted third parties where necessary to operate our business, including:
• Payment service providers (to process transactions securely)
• Delivery and logistics companies (to fulfil and deliver orders)
• IT and website service providers (including hosting platforms such as Shopify, if used)
• Email and marketing service providers (where consent has been given)
• Analytics providers such as Google Analytics
• Fraud prevention and security services
We only share the minimum amount of information necessary for them to perform their services.
We do not sell your personal data.
10. Third-Party Services
Our website may use third-party platforms and tools to operate effectively.
These may include:
Shopify (if applicable)
If our store is hosted on Shopify, your data is stored through Shopify’s data storage, databases and general application. They store your data on a secure server behind a firewall.
You can read Shopify’s privacy policy here:
https://www.shopify.com/legal/privacy
Google Analytics
We use Google Analytics to understand how visitors use our website and improve performance.
Google may collect information such as your IP address and website behaviour.
You can opt out here:
https://tools.google.com/dlpage/gaoptout
Google’s privacy policy:
https://policies.google.com/privacy
11. Marketing Communications
We may send you marketing emails or messages if:
• you have purchased from us; or
• you have opted in to receive marketing communications.
Marketing may include product updates, promotions or offers.
You can opt out at any time by:
• clicking “unsubscribe” in emails; or
• contacting us directly.
We will never send you marketing without a lawful basis.
12. International Transfers
Some of our third-party service providers may be located outside the United Kingdom or may store data in other countries.
Where this occurs, we ensure appropriate safeguards are in place to protect your personal data in accordance with UK GDPR.
These safeguards may include:
• adequacy decisions by the UK government; or
• standard contractual clauses approved for data protection compliance.
13. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes we collected it for, including:
• fulfilling orders
• legal, tax and accounting obligations
• resolving disputes
• fraud prevention
Order information is typically retained for a minimum of 6 years to comply with UK tax and accounting requirements.
You may request deletion of your data where legally permitted.
14. Your Data Protection Rights
Under UK GDPR, you have the following rights:
• The right to access your personal data
• The right to correction of inaccurate data
• The right to request deletion of your data (where applicable)
• The right to restrict processing
• The right to data portability
• The right to object to processing
• The right to withdraw consent at any time (where processing is based on consent)
To exercise any of these rights, please contact us using the details below.
15. Security of Your Information
We take appropriate technical and organisational measures to protect your personal data, including:
• secure servers
• encryption where appropriate
• restricted staff access
• fraud prevention systems
• secure payment gateways
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
16. Children’s Privacy
Our website is not intended for individuals under the age of 18.
We do not knowingly collect personal data from children.
If we become aware that we have collected personal data from a child, we will take steps to delete it.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
• legal or regulatory changes
• changes in our services
• operational updates
Any updates will be posted on this page with a revised effective date.
We encourage you to review this policy periodically.
18. Complaints
If you have concerns about how we handle your personal data, please contact us first so we can resolve the issue.
You also have the right to lodge a complaint with the UK data protection authority:
Information Commissioner’s Office (ICO)
https://ico.org.uk/
19. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact:
Jan Click Flooring Wholesale Ltd
Trading as The Artificial Grass Company Nationwide
Unit 17/18 Owen Road Industrial Estate
Willenhall
West Midlands
WV13 2PY
Email:
sales@theartificialgrass.co.uk